Blog

The Digital Playbook for Event Organisers

Discover expert insights, practical guides, and the latest trends on everything digital for events—SEO, event websites, marketing strategies, event apps, and more. Learn how to boost your online presence, engage attendees, and maximise event success with the right technology.

Featured

Donald Trump and his army of Politicians
Tuesday, 15 April 2025
The German military just dropped Microsoft. Why? Sovereignty. Surveillance. Risk. If Europe’s armed forces don’t trust U.S. tech, why should event organisers?
Kristian Papadakis
Kristian Papadakis
Founder & CEO
Stripe Payment image of card and money on a table
Thursday, 27 February 2025
Tired of high ticketing fees? Learn how to sell event tickets directly with Stripe Payment Links—no middleman, no hassle. This step-by-step guide will show you how to set up, share, and manage ticket sales effortlessly. Keep more of your profits!
Kristian Papadakis
Kristian Papadakis
Founder & CEO
The Future of Event Marketing: One Platform to Rule Them All
Tuesday, 25 February 2025
Tired of rebuilding your event website, juggling ticketing tools, and losing engagement after every event? Here’s how to create a long-term event platform that keeps attendees coming back, boosts sponsorships, and makes your life easier—all in one place.
Kristian Papadakis
Kristian Papadakis
Founder & CEO
Subscribe
Tuesday, 04 March 2025
Kristian Papadakis
Kristian Papadakis
Founder & CEO
Trends
The Biggest Event Trends for 2025 (And How to Capitalise on Them)

2025 is the year of transformation in events! From the rise of micro-events to the explosion of TikTok-driven discovery, Eventbrite’s latest report reveals the biggest trends shaping the industry. Here’s what’s hot—and how you can take advantage. 🚀

Tuesday, 04 March 2025
Kristian Papadakis
Kristian Papadakis
Founder & CEO
Technology
AI in Event Platforms: Game-Changer or Just Hype?

AI is revolutionising event platforms, from smart matchmaking to real-time analytics. But is it truly a game-changer or just another tech trend? We explore the reality of AI in event planning—what works, what’s hype, and how to use AI effectively.

Monday, 03 March 2025
Kristian Papadakis
Kristian Papadakis
Founder & CEO
Technology
Conference Apps: The Ultimate Guide for Event Organisers

Conference apps are essential for modern events. Learn what they do, why they matter, and how to find the perfect one for your event. 🚀

Monday, 03 March 2025
Kristian Papadakis
Kristian Papadakis
Founder & CEO
Sponsorship
Why Sponsor Networks Matter More Than Ever

Strong sponsor networks don’t just fund your event—they elevate it. Discover how to attract, engage, and retain sponsors to create lasting partnerships that drive success. 🚀

Friday, 28 February 2025
Kristian Papadakis
Kristian Papadakis
Founder & CEO
Marketing
The Secret to More Ticket Sales? Retargeting!

90% of visitors leave your event website without registering. Not because they’re not interested—but because life gets in the way. Smart organisers don’t just hope they return. They retarget them with ads that bring them back at the right time. Here’s how

Friday, 21 February 2025
Kristian Papadakis
Kristian Papadakis
Founder & CEO
Technology
The Evolution of Event Apps: Past, Present, and Future

Event apps have come a long way—from simple digital agendas to AI-powered networking and immersive experiences. As we enter 2025, what’s next for event technology?

Thursday, 20 February 2025
Kristian Papadakis
Kristian Papadakis
Founder & CEO
Marketing
The Hidden Costs of Ignoring Your Digital Presence

Your event’s digital presence isn’t just a checkbox—it’s the backbone of your success. A slow website, poor SEO, or weak online engagement could be quietly costing you attendees, sponsors, and credibility.

Thursday, 20 February 2025
Kristian Papadakis
Kristian Papadakis
Founder & CEO
Technology
How is Your Remote Working Productivity?

Remote work started as a luxury. Now, it’s the norm. But while the flexibility is great, distractions, blurred boundaries, and endless notifications make it easy to slip into unproductive habits.

Thursday, 20 February 2025
Kristian Papadakis
Kristian Papadakis
Founder & CEO
Networking
Networking Effectively: The Essential Dos and Don’ts

Networking isn’t about collecting contacts—it’s about building relationships that matter. The best connections don’t happen by accident; they’re the result of intentional, strategic networking.

Thursday, 20 February 2025
Kristian Papadakis
Kristian Papadakis
Founder & CEO
Technology
How to Increase Event Engagement with a Virtual Layer

Virtual events are here to stay—but they’re not the future. People attend events to meet people, shake hands, and build relationships. No matter how advanced technology gets, networking doesn’t happen through a screen. The key to great events isn’t choosi