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The Digital Playbook for Event Organisers
Discover expert insights, practical guides, and the latest trends on everything digital for events—SEO, event websites, marketing strategies, event apps, and more. Learn how to boost your online presence, engage attendees, and maximise event success with the right technology.
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2025 is the year of transformation in events! From the rise of micro-events to the explosion of TikTok-driven discovery, Eventbrite’s latest report reveals the biggest trends shaping the industry. Here’s what’s hot—and how you can take advantage. 🚀

AI is revolutionising event platforms, from smart matchmaking to real-time analytics. But is it truly a game-changer or just another tech trend? We explore the reality of AI in event planning—what works, what’s hype, and how to use AI effectively.

Conference apps are essential for modern events. Learn what they do, why they matter, and how to find the perfect one for your event. 🚀

Strong sponsor networks don’t just fund your event—they elevate it. Discover how to attract, engage, and retain sponsors to create lasting partnerships that drive success. 🚀

90% of visitors leave your event website without registering. Not because they’re not interested—but because life gets in the way. Smart organisers don’t just hope they return. They retarget them with ads that bring them back at the right time. Here’s how

Event apps have come a long way—from simple digital agendas to AI-powered networking and immersive experiences. As we enter 2025, what’s next for event technology?

Your event’s digital presence isn’t just a checkbox—it’s the backbone of your success. A slow website, poor SEO, or weak online engagement could be quietly costing you attendees, sponsors, and credibility.

Remote work started as a luxury. Now, it’s the norm. But while the flexibility is great, distractions, blurred boundaries, and endless notifications make it easy to slip into unproductive habits.

Networking isn’t about collecting contacts—it’s about building relationships that matter. The best connections don’t happen by accident; they’re the result of intentional, strategic networking.

Virtual events are here to stay—but they’re not the future. People attend events to meet people, shake hands, and build relationships. No matter how advanced technology gets, networking doesn’t happen through a screen. The key to great events isn’t choosi