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The Digital Playbook for Event Organisers

Discover expert insights, practical guides, and the latest trends on everything digital for events—SEO, event websites, marketing strategies, event apps, and more. Learn how to boost your online presence, engage attendees, and maximise event success with the right technology.

Featured

Donald Trump and his army of Politicians
Tuesday, 15 April 2025
The German military just dropped Microsoft. Why? Sovereignty. Surveillance. Risk. If Europe’s armed forces don’t trust U.S. tech, why should event organisers?
Kristian Papadakis
Kristian Papadakis
Founder & CEO
Stripe Payment image of card and money on a table
Thursday, 27 February 2025
Tired of high ticketing fees? Learn how to sell event tickets directly with Stripe Payment Links—no middleman, no hassle. This step-by-step guide will show you how to set up, share, and manage ticket sales effortlessly. Keep more of your profits!
Kristian Papadakis
Kristian Papadakis
Founder & CEO
The Future of Event Marketing: One Platform to Rule Them All
Tuesday, 25 February 2025
Tired of rebuilding your event website, juggling ticketing tools, and losing engagement after every event? Here’s how to create a long-term event platform that keeps attendees coming back, boosts sponsorships, and makes your life easier—all in one place.
Kristian Papadakis
Kristian Papadakis
Founder & CEO
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Tuesday, 17 June 2025
Kristian Papadakis
Kristian Papadakis
Founder & CEO
Technology
Event Tech is Eating Your Schedule: How to Reclaim Strategic Time as an Organiser

You're not an IT manager. You're an event architect. But if your calendar says otherwise, this one's for you. Discover how to escape tool fatigue and reclaim your strategic firepower — before another app eats your afternoon.

Tuesday, 17 June 2025
Kristian Papadakis
Kristian Papadakis
Founder & CEO
Technology
Why AI Shouldn’t Be Telling You Where the Toilets Are

Event tech is obsessed with flashy features and pointless AI. Here’s the brutal truth: your attendees only want simplicity, clarity, and real value. Discover why less is more and how to avoid the biggest mistakes in event apps.

Thursday, 05 June 2025
Kristian Papadakis
Kristian Papadakis
Founder & CEO
Networking
Why Most Networking Apps Make Events Worse

Think your networking app is helping your event? It’s probably killing it. From bloated features to broken flows, most event apps hurt the very thing they’re meant to support: real human connection.

Tuesday, 03 June 2025
Kristian Papadakis
Kristian Papadakis
Founder & CEO
Networking
When Did Networking Events Stop Being About Networking?

I came to network. I left with 47 strangers blowing up my WhatsApp. What was pitched as a premium networking event quickly devolved into a privacy breach — added to a WhatsApp group without consent, my phone number handed out like candy

Thursday, 29 May 2025
Kristian Papadakis
Kristian Papadakis
Founder & CEO
Technology
One Tap Networking: Why Elite Events Deserve Better Apps

If your attendees need both hands and a user manual to connect, you’ve already lost them. They’re not here for a software tour. They’re here to meet, fast. One tap. One hand. One drink. That’s the standard — and most apps fail it.

Tuesday, 27 May 2025
Kristian Papadakis
Kristian Papadakis
Founder & CEO
Technology
The Hidden Cost of Cheap Platforms

Every event app feels affordable—until it doesn’t. Here's how bad tech eats ROI behind the scenes.

Monday, 26 May 2025
Kristian Papadakis
Kristian Papadakis
Founder & CEO
Marketing
You Don’t Use It. You Own It.

Renting tools is fine—until your brand equity is at stake. For elite event teams, the next edge isn’t tech—it’s ownership.

Friday, 23 May 2025
Kristian Papadakis
Kristian Papadakis
Founder & CEO
Technology
How Spending £12,000 Could Save You £4,000 (or More)

You’re not overpaying for your event platform — you’re under-earning. Here’s the math behind how Presso clients keep more of every ticket sale (and own the upside too).

Friday, 23 May 2025
Kristian Papadakis
Kristian Papadakis
Founder & CEO
Marketing
You Don’t Rent Your Brand. Why Rent Your Data?

Most event platforms steal your SEO the second you stop paying. Presso gives you total control — domain, data, and destiny.

Thursday, 22 May 2025
Kristian Papadakis
Kristian Papadakis
Founder & CEO
Technology
Why Agencies Hate Event Software

If you run events for clients, “off-the-shelf” platforms are probably costing you more than they’re saving. Here’s what the best agencies are switching to instead.