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The Digital Playbook for Event Organisers
Discover expert insights, practical guides, and the latest trends on everything digital for events—SEO, event websites, marketing strategies, event apps, and more. Learn how to boost your online presence, engage attendees, and maximise event success with the right technology.
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You're not an IT manager. You're an event architect. But if your calendar says otherwise, this one's for you. Discover how to escape tool fatigue and reclaim your strategic firepower — before another app eats your afternoon.

Event tech is obsessed with flashy features and pointless AI. Here’s the brutal truth: your attendees only want simplicity, clarity, and real value. Discover why less is more and how to avoid the biggest mistakes in event apps.

Think your networking app is helping your event? It’s probably killing it. From bloated features to broken flows, most event apps hurt the very thing they’re meant to support: real human connection.

I came to network. I left with 47 strangers blowing up my WhatsApp. What was pitched as a premium networking event quickly devolved into a privacy breach — added to a WhatsApp group without consent, my phone number handed out like candy

If your attendees need both hands and a user manual to connect, you’ve already lost them. They’re not here for a software tour. They’re here to meet, fast. One tap. One hand. One drink. That’s the standard — and most apps fail it.

Every event app feels affordable—until it doesn’t. Here's how bad tech eats ROI behind the scenes.

Renting tools is fine—until your brand equity is at stake. For elite event teams, the next edge isn’t tech—it’s ownership.

You’re not overpaying for your event platform — you’re under-earning. Here’s the math behind how Presso clients keep more of every ticket sale (and own the upside too).

Most event platforms steal your SEO the second you stop paying. Presso gives you total control — domain, data, and destiny.

If you run events for clients, “off-the-shelf” platforms are probably costing you more than they’re saving. Here’s what the best agencies are switching to instead.