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Monday, 07 July 2025

Networking Isn’t Broken. But Your Format Might Be.

Kristian Papadakis
Kristian Papadakis
Founder & CEO
Networking

Let’s cut through the noise.

If your event is full of smart, ambitious people…

but no one’s really connecting

It’s not because people don’t care.

It’s because your format is broken.


Most networking events fail before they begin.

Not because the idea of networking is outdated.

But because you’re still running events like it’s 2011.

You’ve got long talks. Generic panels. A “networking slot” that comes after everyone’s tired.

You’ve got a sponsor slide deck with 52 logos, but nobody can figure out who’s actually in the room.

You hand out name badges… and hope magic happens.

Spoiler: it doesn’t.

Because the truth is:

People are desperate for connection.
Business is lonelier than ever.
And you’ve got 90 minutes to either fix that… or waste their time.


So here’s what we believe:

Networking isn’t broken.
But most event formats are.

And most event tech? It’s just making it worse.

You throw an app on top of a broken format and expect it to spark magic?

It won’t.

Because most platforms are built for content.

Not connection.

You get bloat. Distraction. “Engagement features” no one uses.

And a room full of people pretending to check emails instead of meeting each other.

It’s not that people don’t want to talk.

It’s that you made it hard.

You gave them an agenda, but no time to breathe.

A speaker lineup, but no layout to linger in.

A fancy app, but no idea who’s in the room or how to start a conversation.


Presso exists because we’ve been there.

We’ve hosted the awkward events.

We’ve wandered around with a beer, hoping someone makes eye contact.

We’ve opened five apps just to find the attendee list — and closed all five.

And we realised something simple:

If you want people to connect,
you have to design for it.

You need:

✅ Flow over features
✅ Real human prompts over gamified nonsense
✅ Time buffers, warm zones, and intuitive design

No friction. No distraction. No “app fatigue.”

Just space for humans to find each other.


Because here’s the scary part most organisers ignore:

If someone doesn’t make a single valuable connection at your event,

they’re not coming back.

You can’t talk your way out of that.
You can’t market your way out of that.

And you sure as hell can’t fix it with a badge scanner and a Slack group.


This is the future:

🧠 Events designed around outcomes, not optics.
🧠 Tech that disappears into the background.
🧠 Networking that actually works.

Presso doesn’t promise magic.

We just remove the blockers.

No distractions. No gimmicks.

Just a simple platform that helps people find each other — and makes your format flow.


So ask yourself honestly:

Are you giving your attendees a room full of opportunity - or a room full of friction?

Because people still want to meet.

And if you make it easy, they will.

If you make it hard, they’ll ghost you next time.

Your format is either fuelling connection - or quietly killing it.

Presso helps you fix that.

Quietly. Beautifully. Without getting in the way.

This content was been written by a HUMAN named Kristian Papadakis, and not by an AI.

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