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Tuesday, 03 June 2025

When Did Networking Events Stop Being About Networking?

You arrive at a “networking” event.

Before your coat’s off, you’re added to a WhatsApp group.
No consent. No context.
Now, 47 strangers have your phone number.
By morning, your inbox is a graveyard of unsolicited pitches from AI consultants in Delhi.
This isn’t networking.
It’s data leakage masquerading as community.

The Death of Discretion

Once, networking was a craft.
A handshake.
A conversation.
A quiet moment with a business card — the kind that hinted at discretion, not desperation.
Today? It’s a digital cattle call.

Event organisers, in a panic to seem “interactive,” dump attendees into WhatsApp groups like it’s community-building. It’s not. It’s lazy. It’s invasive. And it’s turning high-value professionals into leads on a spreadsheet.
The logic goes like this: “Let’s build connection by removing all boundaries.”
But when everyone has your number, no one has your trust.

You Didn’t Opt In — You Got Harvested

WhatsApp groups might be convenient, but they’re built for friends — not first impressions.
And crucially: your phone number is visible to every single person in that group.

That’s a GDPR violation waiting to happen.

(Or, if you’re in the U.S., just wildly bad judgment.)

Let’s be blunt:

If your event’s “community” strategy involves putting your audience's personal contact info in a free-for-all group chat, you’re not running an event. You’re running a scam farm with name badges.

The Rise of the Digital Cold Call

We’ve reached a point where “going to a networking event” means:

  • Receiving 12 Calendly links from strangers you’ve never spoken to.
  • Being added to a Telegram group you didn’t ask for.
  • Getting a “quick intro call?” DM 14 minutes after arriving home.

None of this is connection.

It’s just cold outreach in a warmer room.

And it’s why the right people — the buyers, the operators, the decision-makers — are starting to avoid these events entirely.

Reclaiming the Signal

Prestige networking doesn’t happen in spam channels.
It happens in carefully curated, high-trust spaces.
With people who opt in — and show up.

If you run events, take this seriously:

  • No Group Adds Without Permission: Ever. No exceptions.
  • Use Platforms That Respect Privacy: Not ones that leak contact info like a sieve.
  • Lead With Intention, Not Automation: Your guests aren’t data points.

If your attendees feel like they’ve walked into a digital pyramid scheme, it doesn’t matter how great your keynote was.

Prestige Respects Privacy

At Presso, we design event platforms for leaders who understand this.
Controlled contact.
High-signal engagement.
Not a single spam DM in sight.
You don't need to “hack connection.”
You need to protect it.


Want your next event to be high-trust, high-impact, and privacy-proof? That’s what we do.

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