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The Digital Playbook for Event Organisers
Discover expert insights, practical guides, and the latest trends on everything digital for events—SEO, event websites, marketing strategies, event apps, and more. Learn how to boost your online presence, engage attendees, and maximise event success with the right technology.
Still telling attendees to download your event app? You're bleeding networking potential before people even walk in. The old model is dead. Here's what replaces it and why it's winning.
Most event platforms crumble when you actually need them. Presso is different. It's built for London's professional networking scene by people who understand the pressure. £200 free credits for early adopters, no strings attached.
Most event apps are racing to add AI features. We stripped them out. Here's why simplicity wins, and AI should stay behind the scenes where it belongs.
They came to network. You gave them a great speaker, a buzzing room, maybe even good wine. And yet, six minutes after a strong first chat, your attendees are standing awkwardly by the coffee, checking their phones, or quietly heading for the door...
Most people leave networking events without meeting anyone new. Not because they don’t want to, but because the event makes it hard. In a world full of noise, friction kills connection. Here's why most events fail at networking, and how we can fix it.
Most networking events fail because of bad format, not bad people. Learn how to design professional events that actually help attendees connect
You wouldn’t wear a tux to a five-a-side. So why are organisers still slapping enterprise tech onto boutique gatherings - or duct-taping basic apps onto mega events and hoping they hold? The result? Crashes, confusion, chaos.
Most digital tools at events slow people down. Great ones speed them up. This post breaks down how to use the psychology of flow to design digital touchpoints that help - not hinder -movement, focus, and clarity.
Think throwing 200 strangers into a WhatsApp group is ‘networking’? It’s not. It’s chaos. It’s lazy. And it’s killing your event. Here’s how bad infrastructure destroys connection — and what sharp organisers do differently.
You didn’t opt in. You just got added - to a WhatsApp group of 200 strangers, your number exposed, your inbox now a pitch-fest. It’s not just annoying. It’s a GDPR grey area nobody’s talking about - and your event’s “networking strategy” might be a legal.