And why they’re finally doing something about it
“It’s just easier if we build our own…”
That’s the quiet confession we’ve heard from more than one agency lead. Not because they want to build — but because they’re done duct-taping someone else’s clunky software.
Because what most “event platforms” forget is this:
Agencies don’t run events. They run businesses.
And every platform choice is a reflection of that business — from margins to operations to client experience.
So why do so many agencies hate event software?
Let’s start with the obvious.
1. It's not built for your business model
Most event platforms are designed for internal teams running one big event — not agencies juggling a dozen activations, launches, or client shows every quarter.
Which means:
- You can’t easily white-label the platform
- You don’t own the domain or the SEO
- Every event feels like you’re starting from scratch
- Your client’s data lives in someone else’s system
The result? You look like a middleman, not a partner.
2. It kills your margin
Here’s the math no one talks about:
Every extra login, dashboard, integration, or workaround is time your team isn’t billing for.
Sure, the platform might only cost £250/month. But the true cost is:
- 6 hours explaining to a client why the ticketing page has someone else’s logo
- Another half-day formatting their agenda into the “flexible” CMS
- Constant back-and-forth with support that sounds like a bot and behaves worse
Every “self-serve” tool ends up turning your PMs into tech support.
3. It makes you look like the problem
When the attendee app doesn’t load — guess who gets the call?
When the RSVP flow breaks — guess who’s blamed?
You can run the smoothest event ops in the world, but if the tech stack feels clunky, you look clunky. And clients remember.
It’s unfair, but it’s real. And it’s why the best agencies are ditching DIY stacks.
What high-performing agencies are switching to
At Presso, we’ve worked with creative, production, and marketing agencies who finally said enough.
They came to us with three priorities:
- “Make it seamless for our team.”
- “Make us look good to the client.”
- “Make the numbers work.”
Here’s what they get instead of SaaS hell:
✅ One build, multiple clients
We create a white-labelled event platform on your own domain. Use it again and again — for launches, summits, dinners, showcases — without rebuilding from scratch.
✅ Full ownership & SEO
Your brand. Your site. Your data. Every event boosts your SEO, not someone else’s.
✅ All-in-one, all done-for-you
Site, ticketing, app, CRM, analytics, hosting, support — we build and run the whole thing for you. Your team focuses on events. We handle the tech.
✅ Transparent, client-friendly pricing
Just one flat build fee (£12,000) and a 3.5% minimum ticketing fee (varies by card type). No surprises. No “enterprise” upsells.
No more compromises
If you're constantly choosing between:
- What’s good for the event
- What’s good for the agency
- What’s good for the client...
Then the platform’s not working hard enough for you.
The best agencies are starting to realise: you don’t need “event software”.
You need an event platform partner who makes you look world-class — and never gets in the way.
Apply to build yours — only 10 slots per year
Presso is not SaaS.
We’re your outsourced digital events team — from platform to promotion.
White-labelled, done-for-you, built once — used forever.