Blog
The Digital Playbook for Event Organisers
Discover expert insights, practical guides, and the latest trends on everything digital for events—SEO, event websites, marketing strategies, event apps, and more. Learn how to boost your online presence, engage attendees, and maximise event success with the right technology.
If you're building your event brand on someone else’s domain, you’re doing their marketing for them. Here's what it's really costing you — and why owning your platform is the smarter, more profitable move.
Trying to run your event with a dozen disconnected tools? It's killing your ROI and your SEO. Here’s why smart organisers are switching to unified platforms — and winning.
If your event lives across three tools, Google can’t find you — and neither can your audience. This one fix changes everything.
App downloads flatline. Attendees ghost. And your tech stack’s a mess. Here's the brutal truth about why event apps fail—and what savvy organisers are doing instead.
Think you're saving money on ticketing? Think again. We reveal the real cost of popular UK ticketing platforms—and the hidden reason Presso is blowing them all out of the water.
Events quietly trash the planet. We decided that’s not okay. Here’s why Presso now pledges 10% of our revenue to real climate action—and what that means for your next event.
You paid £5,000 for an event app. Surprise: Apple wants 30% of your revenue, too. Here's the hidden cost nobody warned you about.
Still using separate platforms for ticketing and event apps? You're not just wasting money — you're nuking your UX. This changes everything.
Still using a downloadable event app? That decision is likely costing you visibility, attendees, and sales. Here are 5 secrets you need to know before your next event.
If you’re running conferences on Zoom, you’re not hosting an event—you’re holding people hostage in a spreadsheet. Here’s what event apps do better.