The Hidden Cost of "Free" Event Tools
Every time you spin up a new page on Eventbrite, Hopin, Bizzabo, or any other “plug-and-play” event platform, you’re doing their marketing — not yours.
It’s subtle. It’s accepted.
But it’s killing your long-term ROI.
When someone Googles your event, it’s their domain that shows up.
Their tracking scripts.
Their logo in the footer.
Their control over the customer experience.
You’re sending your traffic to their platform.
They collect the data. They grow their brand.
You get… a landing page.
If You Don’t Own It, You Can’t Compound It
Your website is more than a billboard. It’s an asset.
📈 Every backlink, every search, every click you drive — adds value.
But only if you own the platform it lands on.
If your event lives at eventbrite.com/your-event-name, none of that SEO compounds for you.
You’re effectively leasing your visibility — and paying a fee for the privilege.
The moment you stop using them, it all disappears.
No archive. No equity. No way to reuse or repurpose.
Imagine if your marketing team rebuilt the website, CRM, and analytics dashboard for every campaign.
That’s what most event teams are doing right now — just with fancier branding.
Platforms Like Eventbrite Work — Until They Don’t
Let’s be clear: Eventbrite works. So does Hopin. So does Bizzabo.
If you're running the occasional event, they’re quick and easy.
But if you’re running 3+ high-value events a year — and your brand, data, and audience experience matter — these platforms quickly become a liability.
You’re locked into their templates.
You're stuck with their design constraints.
You're siloed from your own customer insights.
Worse — you're paying per event, per attendee, and per integration.
It’s death by a thousand micro-transactions.
The Smarter Model: Build Once, Use Forever
Presso was built for teams who are done with the duct tape.
We create your entire digital stack in one go — then you own it, forever.
What that includes:
- Your own custom event website (real SEO, your domain, no ads)
- Progressive Event App (no downloads, no logins, all browser-based)
- Integrated ticketing system (3.5% flat fee, no hidden charges)
- CRM + analytics (full data ownership, no silos)
- End-to-end copywriting, design, and launch
No more frankensteining plugins.
No more handing your data to third parties.
No more building from scratch every time.
You run events.
We run your platform.
Real Ownership Creates Real Leverage
Owning your event platform isn’t just about aesthetics — it’s about power.
🧠 You control the narrative
📈 You compound the SEO
💼 You keep the customer data
🔁 You reuse the system
💸 You save money over time
And every event you run adds value to your brand — not someone else’s.
This Isn’t for Everyone
If you're only running one event a year, or just want something cheap and fast — Presso isn’t the fit.
But if you’re running 3–10 in-person events a year, expect high production value, and care deeply about brand and data?
This is the only model that makes sense long-term.
Presso is your outsourced digital events team.
Not a SaaS tool. Not a template.
We build one thing — and it’s perfect.
Final Thought
The longer you rent, the more value you give away.
At some point, you stop asking "how much does it cost?" and start asking:
"How much am I losing by not owning it?"