Blog
The Digital Playbook for Event Organisers
Discover expert insights, practical guides, and the latest trends on everything digital for events—SEO, event websites, marketing strategies, event apps, and more. Learn how to boost your online presence, engage attendees, and maximise event success with the right technology.
Featured







Event app pricing is a minefield in 2025. From sneaky fees to wild markups, here’s what you really need to know before signing anything. Budget smarter with this no-BS breakdown.

Think your event app is just a digital programme? Think again. Here’s how smart features like polls, Q&A, and push alerts actually transform attendee engagement.

White label event apps promise total control. Shared apps offer plug-and-play ease. But which one’s really better for your event—and your budget?

Zoom isn’t a conference app. It’s time organisers stopped confusing tools for events with tech for meetings. Here’s why the difference matters.

Video conferencing tools are great for meetings. But for real events that drive value, nothing beats in-person. Here’s why.

Professional events create more carbon than you think. Learn what your conference footprint really is — and how to host greener, smarter events with Presso.

We’ve rebranded the PWA—and it’s about time. Say hello to PEA: the Progressive Event App that actually gets used. No installs. No updates. No app store. Just pure event power.

Most event organisers don’t need a custom app—they need a smart, shared platform that works. Discover the pros and cons of shared vs dedicated event apps, and why Presso might be the perfect fit for your next professional event.

Still clinging to your native event app? Here’s the truth: PWAs are faster, more discoverable, and more engaging—and they’re leaving native apps in the dust.

Not sure if you should launch a PWA or native app for your next event? This guide breaks down the pros, cons, and real-world use cases—so you can make the smartest call in 2025.