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The Digital Playbook for Event Organisers
Discover expert insights, practical guides, and the latest trends on everything digital for events—SEO, event websites, marketing strategies, event apps, and more. Learn how to boost your online presence, engage attendees, and maximise event success with the right technology.
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Spoiler: your event format choice is probably costing (or saving) you more than you think. Let’s break down what really works—and what just looks good on paper.

Let’s call it: hybrid events and VR are overhyped, overpriced distractions. Real ROI lives in real rooms—with real people. Here’s what’s broken and what works.

Overstuffed apps are ruining your event’s vibe. Here’s the straight-talking guide every marketing manager needs to cut the clutter, fix the UX, and finally get ROI.

Event apps boost engagement, networking, and ROI—making them essential for conferences. With 91% of organisers calling them critical and attendees expecting them, here’s how mobile apps transform events before, during, and after.

Want to boost your event’s digital presence and attendee engagement while reducing costs? Discover how an all-in-one platform can streamline ticketing, improve engagement, and help your event stand out.

Planning a conference in EMEA? These top 10 cities offer the best venues, accessibility, and attendee draw. From London to Cape Town, discover the ultimate event destinations for high-impact industry gatherings.

🚀 Want to sell more tickets to your event? Your event page isn’t just a flyer—it’s a sales machine. If it’s not converting visitors into attendees, you’re leaving money on the table.

2025 is the year of transformation in events! From the rise of micro-events to the explosion of TikTok-driven discovery, Eventbrite’s latest report reveals the biggest trends shaping the industry. Here’s what’s hot—and how you can take advantage. 🚀

AI is revolutionising event platforms, from smart matchmaking to real-time analytics. But is it truly a game-changer or just another tech trend? We explore the reality of AI in event planning—what works, what’s hype, and how to use AI effectively.

Conference apps are essential for modern events. Learn what they do, why they matter, and how to find the perfect one for your event. 🚀