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The Digital Playbook for Event Organisers

Discover expert insights, practical guides, and the latest trends on everything digital for events—SEO, event websites, marketing strategies, event apps, and more. Learn how to boost your online presence, engage attendees, and maximise event success with the right technology.

Featured

Stripe Payment image of card and money on a table
Thursday, 27 February 2025
Tired of high ticketing fees? Learn how to sell event tickets directly with Stripe Payment Links—no middleman, no hassle. This step-by-step guide will show you how to set up, share, and manage ticket sales effortlessly. Keep more of your profits!
Kristian Papadakis
Kristian Papadakis
Founder & CEO
Donald Trump and his army of Politicians
Tuesday, 15 April 2025
The German military just dropped Microsoft. Why? Sovereignty. Surveillance. Risk. If Europe’s armed forces don’t trust U.S. tech, why should event organisers?
Kristian Papadakis
Kristian Papadakis
Founder & CEO
The Future of Event Marketing: One Platform to Rule Them All
Tuesday, 25 February 2025
Tired of rebuilding your event website, juggling ticketing tools, and losing engagement after every event? Here’s how to create a long-term event platform that keeps attendees coming back, boosts sponsorships, and makes your life easier—all in one place.
Kristian Papadakis
Kristian Papadakis
Founder & CEO
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Wednesday, 02 April 2025
Kristian Papadakis
Kristian Papadakis
Founder & CEO
Trends
Virtual, Hybrid or In-Person? Which Event Format Delivers Best ROI?

Spoiler: your event format choice is probably costing (or saving) you more than you think. Let’s break down what really works—and what just looks good on paper.

Tuesday, 01 April 2025
Kristian Papadakis
Kristian Papadakis
Founder & CEO
Technology
Why Hybrid Events and VR Gimmicks Are Killing Your Event Experience

Let’s call it: hybrid events and VR are overhyped, overpriced distractions. Real ROI lives in real rooms—with real people. Here’s what’s broken and what works.

Tuesday, 25 March 2025
Kristian Papadakis
Kristian Papadakis
Founder & CEO
Technology
Why Your Event App Sucks (And What to Do About It)

Overstuffed apps are ruining your event’s vibe. Here’s the straight-talking guide every marketing manager needs to cut the clutter, fix the UX, and finally get ROI.

Tuesday, 18 March 2025
Kristian Papadakis
Kristian Papadakis
Founder & CEO
Technology
The Rise of Event Apps: Why Your Conference Needs One in 2025

Event apps boost engagement, networking, and ROI—making them essential for conferences. With 91% of organisers calling them critical and attendees expecting them, here’s how mobile apps transform events before, during, and after.

Tuesday, 11 March 2025
Kristian Papadakis
Kristian Papadakis
Founder & CEO
Technology
How Event Organisers Can Boost Their Digital Presence

Want to boost your event’s digital presence and attendee engagement while reducing costs? Discover how an all-in-one platform can streamline ticketing, improve engagement, and help your event stand out.

Tuesday, 11 March 2025
Kristian Papadakis
Kristian Papadakis
Founder & CEO
Trends
Top 10 Conference Destinations in EMEA for 2025 – Our Expert Insights

Planning a conference in EMEA? These top 10 cities offer the best venues, accessibility, and attendee draw. From London to Cape Town, discover the ultimate event destinations for high-impact industry gatherings.

Tuesday, 11 March 2025
Kristian Papadakis
Kristian Papadakis
Founder & CEO
Ticketing
How to Build an Event Landing Page That Sells More Tickets

🚀 Want to sell more tickets to your event? Your event page isn’t just a flyer—it’s a sales machine. If it’s not converting visitors into attendees, you’re leaving money on the table.

Tuesday, 15 April 2025
Kristian Papadakis
Kristian Papadakis
Founder & CEO
Trends
The Biggest Event Trends for 2025 (And How to Capitalise on Them)

2025 is the year of transformation in events! From the rise of micro-events to the explosion of TikTok-driven discovery, Eventbrite’s latest report reveals the biggest trends shaping the industry. Here’s what’s hot—and how you can take advantage. 🚀

Tuesday, 11 March 2025
Kristian Papadakis
Kristian Papadakis
Founder & CEO
Technology
AI in Event Platforms: Game-Changer or Just Hype?

AI is revolutionising event platforms, from smart matchmaking to real-time analytics. But is it truly a game-changer or just another tech trend? We explore the reality of AI in event planning—what works, what’s hype, and how to use AI effectively.

Tuesday, 11 March 2025
Kristian Papadakis
Kristian Papadakis
Founder & CEO
Technology
Conference Apps: The Ultimate Guide for Event Organisers

Conference apps are essential for modern events. Learn what they do, why they matter, and how to find the perfect one for your event. 🚀