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The Digital Playbook for Event Organisers
Discover expert insights, practical guides, and the latest trends on everything digital for events—SEO, event websites, marketing strategies, event apps, and more. Learn how to boost your online presence, engage attendees, and maximise event success with the right technology.
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Networking doesn’t end when the event is over—it’s what happens next that truly matters. Maintaining professional relationships requires thoughtful follow-ups, consistent communication, and the right digital tools.
Business networking is evolving at a rapid pace, driven by automation, virtual events, and the increasing role of networking as a marketing tool. While technology is making networking smarter and more efficient, the human element remains essential.
In this article, we explore some of the most unlikely yet highly successful business collaborations—from Victorinox and Nespresso to Uber and Spotify. Each partnership offers valuable lessons for event organisers looking to boost engagement.