The Digital Playbook for Event Organisers

Opportunities don’t wait. Whether you’re pitching to an investor, a hiring manager, or a potential business partner, you’ve got less than a minute to make an impact. A great elevator pitch isn’t just a speech—it’s an invitation to engage.

Networking isn’t just about showing up—it’s about making meaningful connections that can open doors. But too often, people wing it, hoping for the best. The truth? The best networkers don’t leave things to chance. They prepare, engage, and follow up.

Ever been to an event that felt like a complete waste of time? The networking was messy, you couldn’t find the right people, and you left with a pocket full of business cards you’d never use. That frustration is exactly why we built Presso.

The events industry thrives on connection, but when COVID-19 hit, everything changed. From mass cancellations to the rise of virtual events, the industry had to adapt at lightning speed.

Social media has changed the way we connect. No more stiff introductions or waiting for networking events—now, relationships are built in real-time, with a click, a comment, or a shared insight. But are you using it effectively?

Networking events can feel overwhelming, but they don’t have to be. The key to making meaningful connections isn’t just showing up—it’s knowing what to do (and what not to do).

Video conferencing has become an essential tool for remote work, virtual events, and smarter networking. With rapid innovation in the past year, choosing the right platform can make all the difference in seamless communication and engagement.

The way we work has changed—no one wants isolation, people want connection. Co-working spaces are more than just desks and WiFi; they’re communities built for collaboration and networking.

Networking doesn’t end when the event is over—it’s what happens next that truly matters. Maintaining professional relationships requires thoughtful follow-ups, consistent communication, and the right digital tools.

Business networking is evolving at a rapid pace, driven by automation, virtual events, and the increasing role of networking as a marketing tool. While technology is making networking smarter and more efficient, the human element remains essential.