Spoiler: Most event apps suck. They’re bloated, expensive, and barely anyone downloads them. But a new wave of browser-based, zero-download apps (like Presso’s) are flipping the script.
Still not sure what’s hype and what’s helpful? Let’s cut through the noise. These are the top 10 questions people ask about event apps — with straight-up answers.
❓ What is an event app?
An event app is a digital tool that gives attendees everything they need to navigate your event — from agendas and maps to networking and feedback.
🟢 But here’s the twist: Most traditional event apps require downloads. And guess what? Most attendees don’t bother. That’s why browser-based alternatives (like Presso’s Progressive Event App) are taking over — no download, no sign-in faff, just click and go.
❓ Do I need an app for a small event?
Yes — but only if it doesn’t cause more hassle than it’s worth.
For small events, the right kind of app can:
- Eliminate paper schedules
- Help people find each other
- Deliver real-time updates and speaker bios
💡 Pro tip: Avoid anything that needs an app store. Presso works instantly on any phone browser — ideal for small teams and tight timelines.
❓ Are event apps better than Zoom?
They’re not even the same league.
Zoom is a video conferencing tool. Event apps are built for real-life, in-person experiences. Think:
- Schedules
- Wayfinding
- Session check-ins
- Sponsor activations
Presso doesn’t even pretend to be hybrid — because real connection happens in person. But if you want a replay of key sessions? You can absolutely embed recordings (no Zoom fatigue required).
❓ Can I customise my event app?
Absolutely — and you should.
The best event apps let you:
- Add your branding (logos, colours, domain)
- Control page structure and messaging
- Tailor sponsor placements and calls-to-action
🟢 With Presso, you get a fully branded experience in minutes — no devs, no fuss, and yes, it works on every device.
❓ How do sponsors benefit from event apps?
Event sponsors don’t just want logos. They want visibility, engagement, and ROI.
With the right app, sponsors can:
- Feature on the welcome screen
- Host lead-gen forms
- Track impressions and clicks
- Sponsor specific sessions or zones
💥 Presso’s analytics let sponsors see their impact — which means they’re more likely to come back next year (and pay more).
❓ What features should a good event app have?
Here’s what actually matters:
- Instant access (no downloads)
- Custom branding
- Live updates
- Smart search and filters
- Sponsor placements
- Schedule + session details
- Simple CMS for organisers
Everything else? Bonus fluff.
❓ Why don’t attendees download event apps?
Because no one wants another app clogging up their phone for a one-day event.
📉 Industry average app adoption is under 40%.
✅ Presso’s browser-based experience? Near 100%.
People want frictionless. Not “please enter your Apple ID password”.
❓ How much does an event app cost?
It varies — wildly.
Some charge £5-£15 per attendee, plus setup fees. Some force you into annual contracts. Others nickel-and-dime you for features.
💸 Presso’s price? A flat £1 per attendee. That’s it. No contracts. No hidden extras. Check pricing →
❓ Can I use an event app without WiFi or 4G?
Short answer: not really.
You need a connection to load live updates, speaker changes, etc. That’s why Presso is built to work fast, even on shaky hotel WiFi or 3G. Load once, and it stays cached in your browser.
❓ What’s the most sustainable event app?
That would be Presso (and we can prove it).
Every event hosted with Presso helps:
- 🌱 Fund tree planting and carbon removal
- 🧾 Replace thousands of pages of paper agendas
- 🌍 Cut down on lanyards, booklets, and waste
📢 See our full impact pledge: Our sustainability promise →
TL;DR – Not All Event Apps Are Created Equal
Event apps should be invisible and intuitive — not expensive, clunky, or hard to use.
If you're looking for:
- Instant access with no downloads
- Custom branding that doesn’t require a dev team
- Sponsor ROI that actually makes sense
- £1 per attendee pricing that doesn’t insult your budget...
🚀 Try Presso for your next event → Sign up here