Why Your Event Isn’t Ranking (Even If It’s Brilliant)
Let’s get brutally honest: if your event is split across three tools — one for ticketing, one for the app, one for your website — Google doesn’t stand a chance.
Each tool lives on a different domain. The traffic’s scattered. SEO juice? Diluted. The result? Your event gets buried beneath competitors who did it smarter.
Here’s what’s happening under the hood:
- Your ticketing page lives on
eventbrite.com/something - Your app link points to the App Store (zero SEO value)
- Your website is custom, or worse — a PDF or Canva page
Google sees no clear structure. No hierarchy. No authority.
🔥 The All-In-One Advantage (And Why Presso Is Built Different)
Presso’s PEA© platform isn’t just a smarter tech stack — it’s an SEO machine.
Here’s why:
✅ Everything lives at one SEO-friendly URL
From your landing page to ticket checkout to app access — it’s one domain, one structure, fully crawlable by Google.
Example: yourevent.presso.events — Google sees every page, every session, every speaker bio.
✅ Real-time updates, indexable pages
Speaker dropped out? Agenda change? With Presso, your updates go live instantly — and Google picks them up fast.
✅ No app stores, no black holes
App store links are invisible to Google. Presso’s browser-based experience means your event app becomes part of your site — and your SEO.
5 SEO Boosts You Get Instantly with Presso
Unified Domain Authority
Everything from landing pages to sessions builds one strong, trusted site.
Built-In Schema for Events
Your event shows up with rich results — dates, times, locations — right on Google.
Faster Load Times = Higher Rankings
No bloated scripts. No redirects. Just lightning-fast, mobile-friendly pages.
SEO-Optimised Templates
Every Presso site comes pre-optimised for headers, metadata, and indexing. No dev needed.
Backlink Consolidation
Every share, link, and mention drives traffic to one place — not spread across Eventbrite, Splash, and a Wix site.
💡 Real-World Impact: More Organic Attendees, Less Ad Spend
Imagine this: You launch your event, and by week two, your event site is ranking on Google for key terms like:
- “London B2B sustainability event”
- “best marketing conference UK 2025”
With Presso, you earn that traffic. No need to burn budget on paid ads just to get seen.
👎 The Frankenstein Stack Is Failing You
- ❌ Ticketing page can’t be crawled
- ❌ App is hidden behind a login
- ❌ Site isn’t tied to either
- ❌ SEO = zero
This setup isn't just messy — it’s actively working against your growth.
🚀 One Link. One Platform. Endless SEO Power.
Presso combines:
- A beautifully SEO-optimised event website
- A slick, instant-access Progressive Event App (PEA©)
- Built-in ticketing, check-in, analytics, and more
All on one domain. All ready in minutes. No dev. No duct tape.
📣 Final Takeaway
If your event isn’t discoverable, it doesn’t exist.
Don’t let legacy tools kill your visibility. Presso puts everything — and we mean everything — in one place Google loves.
💥 Pro Tip
Claim your event domain early and set up your Presso site before you go live. The longer it’s live, the more SEO equity you build before launch.