There’s something quietly sinister about most event tech platforms.
You pour months into planning, promotion, content, and partnerships — all to drive traffic to a ticketing page you don’t even own.
All that attention.
All that SEO.
All those leads.
Gone the moment you stop paying.
The SEO Trap No One Talks About
Most major event platforms work like landlords.
They let you set up shop — but only on their turf.
Here’s what that means in practice:
- Your event lives on a subdomain (e.g. yourshow.eventtool.com)
- All the backlinks you’ve earned? Point to them.
- All your Google rankings? Belong to them.
- Your analytics? Trapped inside their dashboard.
And when you stop paying?
Your traffic dies.
Your authority resets.
Your audience disappears.
It’s the digital equivalent of renting a billboard, only to realise they keep the mailing list.
This Is Not How You Build a Brand
If your event drives value — not just for this quarter, but for years to come —
you should own the ecosystem you’re building.
🛑 No subdomains
🛑 No shared SEO
🛑 No “vendor lock-in”
Because let’s be honest — you’re not just selling tickets.
You’re building authority.
Pipeline.
Trust.
Equity.
And you can’t build equity on rented ground.
Presso Does It Differently
At Presso, we’ve built an entirely different model.
Not a tool. Not a dashboard. Not another login.
We are your outsourced digital events team — and we build you a platform that’s 100% yours.
What That Actually Means:
✅ Your domain — not ours
✅ Your SEO — every backlink, every ranking, forever
✅ Your data — full CRM access, zero restrictions
✅ Your analytics — plug into GA4, HubSpot, you name it
✅ Your branding — no white-label limits. Full creative freedom
Every build is handcrafted, under your name, powered by us.
Why It Matters (Long After the Event Ends)
If you’re running high-value events — for revenue, influence, or thought leadership — your digital presence is part of your moat.
- Want your next event to sell faster? Re-target last year’s attendees with precision.
- Want to drive long-term search traffic? Optimise your own site — not someone else’s.
- Want to build credibility with investors, partners, and press? Show them your platform — not a rented page buried behind a ticketing logo.
Data and domain control aren’t nice-to-haves.
They’re the difference between building a list and building a legacy.
We Only Build 10 Per Year
This isn’t a mass-market SaaS.
We work with 10 clients a year — and build each platform by hand.
You get:
- Your site, CRM, ticketing, SEO, and content — all done-for-you
- Live in 2–4 weeks
- Fully managed, fully yours
We build one thing — and it’s perfect.
Own Your Data. Own Your Destiny.
If you’re serious about building equity in your brand, stop renting.
Presso puts you back in control — from first click to final conversion.