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The Digital Playbook for Event Organisers

Discover expert insights, practical guides, and the latest trends on everything digital for events—SEO, event websites, marketing strategies, event apps, and more. Learn how to boost your online presence, engage attendees, and maximise event success with the right technology.

Featured

Stripe Payment image of card and money on a table
Thursday, 27 February 2025
Tired of high ticketing fees? Learn how to sell event tickets directly with Stripe Payment Links—no middleman, no hassle. This step-by-step guide will show you how to set up, share, and manage ticket sales effortlessly. Keep more of your profits!
Kristian Papadakis
Kristian Papadakis
Founder & CEO
Donald Trump and his army of Politicians
Tuesday, 15 April 2025
The German military just dropped Microsoft. Why? Sovereignty. Surveillance. Risk. If Europe’s armed forces don’t trust U.S. tech, why should event organisers?
Kristian Papadakis
Kristian Papadakis
Founder & CEO
The Future of Event Marketing: One Platform to Rule Them All
Tuesday, 25 February 2025
Tired of rebuilding your event website, juggling ticketing tools, and losing engagement after every event? Here’s how to create a long-term event platform that keeps attendees coming back, boosts sponsorships, and makes your life easier—all in one place.
Kristian Papadakis
Kristian Papadakis
Founder & CEO
Subscribe
Friday, 12 September 2025
Kristian Papadakis
Kristian Papadakis
Founder & CEO
Ticketing
The Complete Guide to Selling Event Tickets Profitably with Payment Links

UK event organisers lose thousands to 10% ticketing platform fees. This guide shows how payment links let you sell tickets directly through your website, emails & marketing - keeping 97.5% of revenue while owning your audience data.

Tuesday, 09 September 2025
Kristian Papadakis
Kristian Papadakis
Founder & CEO
Ticketing
Presso Tickets Launch - A Fairer, Simpler Way to Sell Tickets

When Sarah sold 200 workshop tickets at £75 each, she watched £1,500 vanish to platform fees. Discover why thousands of UK event organisers are switching to a ticketing solution that charges just 1% instead of 10%, delivers payouts in 7 days

Tuesday, 02 September 2025
Kristian Papadakis
Kristian Papadakis
Founder & CEO
Ticketing
How to Keep £450 More Per Event With One Simple Change

Discover how smart event organisers are keeping 97.5% of their ticket money instead of giving away 10% to greedy platforms. This one simple switch takes 2 minutes and puts hundreds more pounds in your pocket every event!

Wednesday, 27 August 2025
Kristian Papadakis
Kristian Papadakis
Founder & CEO
Marketing
Rethinking the Event App Brief: What 90% of RFPs Get Wrong

Most event app RFPs fail because they focus on features instead of outcomes. Learn the 7 deadly sins of event app briefs and discover how to think like an infrastructure commissioner to get better results.

Tuesday, 19 August 2025
Kristian Papadakis
Kristian Papadakis
Founder & CEO
Technology
The Death of the Event App Download (And What Replaces It)

Still telling attendees to download your event app? You're bleeding networking potential before people even walk in. The old model is dead. Here's what replaces it and why it's winning.

Tuesday, 12 August 2025
Kristian Papadakis
Kristian Papadakis
Founder & CEO
Technology
The Last Two Months Were Our Product School

Most event platforms crumble when you actually need them. Presso is different. It's built for London's professional networking scene by people who understand the pressure. £200 free credits for early adopters, no strings attached.

Wednesday, 16 July 2025
Kristian Papadakis
Kristian Papadakis
Founder & CEO
Technology
Why Your Event App Doesn't Need AI (And Your Attendees Will Thank You)

Most event apps are racing to add AI features. We stripped them out. Here's why simplicity wins, and AI should stay behind the scenes where it belongs.

Tuesday, 15 July 2025
Kristian Papadakis
Kristian Papadakis
Founder & CEO
Networking
Your Attendees Are Bailing After 6 Minutes. Here’s Why.

They came to network. You gave them a great speaker, a buzzing room, maybe even good wine. And yet, six minutes after a strong first chat, your attendees are standing awkwardly by the coffee, checking their phones, or quietly heading for the door...

Tuesday, 08 July 2025
Kristian Papadakis
Kristian Papadakis
Founder & CEO
Networking
Why most people don’t meet anyone new at networking events

Most people leave networking events without meeting anyone new. Not because they don’t want to, but because the event makes it hard. In a world full of noise, friction kills connection. Here's why most events fail at networking, and how we can fix it.

Monday, 07 July 2025
Kristian Papadakis
Kristian Papadakis
Founder & CEO
Networking
Networking Isn’t Broken. But Your Format Might Be.

Most networking events fail because of bad format, not bad people. Learn how to design professional events that actually help attendees connect