This isn’t software. It’s a signature build. A statement of excellence.

Thoughts

Signals vs Smoke

Where we say what others won’t. A lens on the event world — where prestige is too often undone by bad tech, lazy templates, and shallow strategy. These are our observations, rants, and truths — for those building experiences that actually mean something.

Too Many Features. Zero Connection.

Networking didn’t die because people stopped caring.

It died because the tools got greedy.

Every event app is now a monster.
Too many buttons. Too many nudges. Too much noise.

People came to meet people.
They got a dashboard.

The average guest needs 6 taps to say hello.
By then, the moment’s gone.

Swipe to connect.
Match by AI.
Add to favourites.
Auto-schedule.
Post-event drip.
Delete.

There’s a word for this: avoidance.

We’re not helping people connect.
We’re giving them reasons not...

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Wednesday, 04 June 2025