Networking didn’t die because people stopped caring.
It died because the tools got greedy.
Every event app is now a monster.
Too many buttons. Too many nudges. Too much noise.
People came to meet people.
They got a dashboard.
The average guest needs 6 taps to say hello.
By then, the moment’s gone.
Swipe to connect.
Match by AI.
Add to favourites.
Auto-schedule.
Post-event drip.
Delete.
There’s a word for this: avoidance.
We’re not helping people connect.
We’re giving them reasons not to try.
Every feature added to “improve networking” makes the actual networking worse.
More taps. More pop-ups. More ways to pretend you're engaging.
And somehow, less human.
Connection doesn’t scale like software.
It needs friction. Texture. Time.
The most powerful people in the room aren’t on the app.
They’re across the table, mid-sentence, not scanning badges.
They didn’t fly in to tap buttons.
They came for a room that made them feel sharp. Seen. Worth it.
That feeling is UX.
That moment is the product.
And it gets buried under layers of feature debt no one asked for.
Prestige events aren’t tech demos.
They’re environments.
Designed for presence.
Built for pride.
Everything else is smoke.