So why are event platforms still pretending it justifies a 5–10% cut?
Let’s break this down:
Stripe takes ~2%. Fair.
It handles actual infrastructure. Risk. Fraud. Regulation.
Then your “event platform” shows up and adds another 5–10% for what?
Selling your event to your audience on your brand.
Most of them aren’t even building real tools. They’re selling access.
You do the work. They charge the rent.
And it’s not small money. On a £1M event series, that’s £70K+ in annual rake — just to be a checkout page.
We need to stop treating ticketing as a product.
It’s not.
It’s a node in your infrastructure.
A feature. A necessary gateway.
Not the thing to pay margins on like it’s elite software.
Modern event organisers don’t want “platforms.”
They want progressive infrastructure.
Ownership. Brand. Speed. Simplicity.
Ticketing included. Not ticketing priced as a tax.
If you’re paying 8% to sell tickets… you're not using software.
You’re being sold.