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Eventbrite takes 8.7% of every ticket you sell.
Here is what that means in numbers you can hold.
You run a 200-person conference. Tickets are £150. You gross £30,000.
Eventbrite keeps £2,610. Before VAT. Before payouts. Before you have paid the speakers.
Two thousand six hundred and ten pounds. For a payment form and an email.
Most organisers do not notice because the fee hides inside the buyer-pays toggle. The buyer sees £163.05. You see £150 land in your account. The £13.05 in the middle never shows up on your dashboard as a line item.
That is by design. Hidden taxes are easier to charge.
Here is the lesson.
Price the fee inside the ticket. Make it visible. Track it as a cost line in your event P&L, right next to venue and catering.
The moment the fee sits next to the bar tab, you will start shopping for a cheaper one.
The cheapest one charges 1%.
On the same conference, that is £300 instead of £2,610. Same ticket. Same buyer. £2,310 stays in your account.
You do not need a better marketing plan. You need a smaller fee.