This isn’t software. It’s a signature build. A statement of excellence.

Stop Designing Event Tech Like a Dashboard.

Most event tech is a graveyard of good intentions.

Dashboards. Features. Portals. Widgets.

A Frankenstein of functionality - with zero psychology.

Here’s what gets missed: attendees don’t want tools. They want momentum.

They arrive disoriented. Their attention is scattered. They’re looking for one thing: traction.

  • Where do I go?
  • What should I care about?
  • What am I missing?

Every second they hesitate is a drop in perceived value. Not just of your platform - of the entire event.

That’s why at Presso, we don’t design for utility. We design for flow.

And flow is ruthless.

It demands:

  • Fewer clicks
  • Fewer decisions
  • Fewer dead ends

It rewards:

  • Clarity
  • Continuity
  • Forward motion

The goal? Every digital touchpoint either removes friction - or it doesn’t belong.

We don’t build features in isolation. We architect experience.

Because your tech isn’t the product.

The experience is.

And flow is how it’s delivered.

Friday, 20 June 2025