Most event tech is a graveyard of good intentions.
Dashboards. Features. Portals. Widgets.
A Frankenstein of functionality - with zero psychology.
Here’s what gets missed: attendees don’t want tools. They want momentum.
They arrive disoriented. Their attention is scattered. They’re looking for one thing: traction.
- Where do I go?
- What should I care about?
- What am I missing?
Every second they hesitate is a drop in perceived value. Not just of your platform - of the entire event.
That’s why at Presso, we don’t design for utility. We design for flow.
And flow is ruthless.
It demands:
- Fewer clicks
- Fewer decisions
- Fewer dead ends
It rewards:
- Clarity
- Continuity
- Forward motion
The goal? Every digital touchpoint either removes friction - or it doesn’t belong.
We don’t build features in isolation. We architect experience.
Because your tech isn’t the product.
The experience is.
And flow is how it’s delivered.