Let’s say it straight.
If your event has under 100 people and you’re using a platform built for 10,000 - you’ve already lost.
You’re not building intimacy.
You’re just burying it in features nobody asked for.
Coffee booth matchmaking?
In-app Zoom?
Gamified Q&A with leaderboard badges?
Please.
You don’t need a Swiss army knife.
You need a scalpel.
Small events don’t need complexity.
They need connection.
Attendees aren’t confused. They’re just annoyed.
They’re staring at 12 tabs wondering how to say hello to the person next to them.
They want:
- Who’s in the room
- What they care about
- A dead-simple way to talk
That’s it.
You know what gets in the way of that?
“Engagement modules.”
“Pre-event workflows.”
“Virtual booths sponsored by people they’ll never meet.”
This isn’t community-building. It’s confusion in a skin of UX.
Your app is killing your event.
Every second spent explaining the app is a second not spent talking to a human.
You’re not running Dreamforce.
You’re hosting 70 highly curated, high-intent people in one room.
So act like it.
Strip it back.
Make the networking effortless.
Get out of your own way.
You want prestige? Deliver clarity.
The most premium thing you can give your attendees is a tool that doesn’t need instructions.
Not because it’s basic.
Because it’s brilliant.
Know who's in the room.
Reach out with one tap.
Connect. Done.
The best digital layer is the one that disappears the moment it's done its job.
Small events don’t need features.
They need focus.
Stop overserving.
Start enabling.
The room is the product.
Let your app prove it.