Everyone says their event is “great for networking.”
Spoiler: most of them aren’t.
What you actually get is a lukewarm panel, a cash bar, and a stack of business cards you’ll never look at again.
In London, the problem isn’t access.
The problem is context.
The Lie of the Room
We’ve been sold this myth: put ambitious people in a room and magic happens.
But proximity ≠ connection.
Just because someone’s at your event doesn’t mean they’re primed to meet the right person, say the right thing, or follow up with the right timing.
That’s not networking. That’s roulette in a nicer blazer.
Intros Aren’t Enough Anymore
Ask any top-tier founder, investor, or creative director. The most valuable part of an event isn’t the mainstage.
It’s the conversations in the hallway.
And yet? Most event infrastructure treats networking like a side quest — a passive hope, not a designed experience.
It’s time to stop leaving your attendees’ most valuable moments to chance.
Context Is the New Currency
The smartest events now operate with a different playbook:
- They pre-match interests
- They create visibility into who’s coming and why
- They make follow-up automatic, not awkward
This isn’t a feature. It’s an operating system.
And it turns your event from a room full of people into a room full of potential.
When your infrastructure actively supports connection — with personalised context and frictionless interactions — networking becomes what it was meant to be:
Strategic, serendipitous, and scalable.
Most Event Tech Doesn’t Get This
Most SaaS tools treat networking as a CRM afterthought.
Presso doesn’t.
Presso’s PEA™ (Progressive Event App) doesn’t “enable networking” — it designs for it. Before, during, and after the event. No fluff, no filler.
Because your event is only as valuable as the relationships it helps create — and keep.
The Takeaway
If your event promises “networking,” your infrastructure better back it up.
Because London doesn’t need more rooms full of people.
It needs better reasons for the right ones to collide — and keep talking after.