AI shouldn't be telling you where the toilets are

Event tech has lost the plot.

Everyone’s building features. Nobody’s building sense.

We’ve seen this before: the AI matchmaker, the chatbot concierge, the smart map with animated footfall heat zones. All singing. All dancing. All distractions.

Here’s what your attendees actually want:

• The agenda
  
• Their peers
  
• A way to connect
  
• Then? To be left alone
  

Simplicity isn’t minimalism. It’s strategy.

• It means saying no to the noise, fast.
  
• It means shipping what matters, then listening.
  
• It means resisting the feature race so you can lead, not follow.

We’ve built more event apps than we care to count. The best ones had one thing in common: focus.

Because if your app can’t tell the attendee what’s happening and where to go next — nothing else matters.

Smart is simple. Simple is scale.