Clean isn’t simple.
Minimal isn’t strategic.
And most event tech gets this backwards.
It’s the disease of design theatre.
Shiny apps. Sparse layouts.
Zero logic.
Minimalism is visual.
Simplicity is structural.
A progressive event experience isn’t about decluttering.
It’s about deciding.
Deciding what your attendees need before they ask.
What they never need to see.
Where time can be shaved, and friction cut — without losing soul.
Most ‘modern’ UX?
Fluff on rails.
Aesthetic with no edge.
It’s why your registration journey still leaks.
Why your agenda page still confuses.
Why your app still feels like software, not service.
Because someone confused ‘simple’ with ‘empty’.
And your brand paid the price.
At Presso, we build Progressive Event Apps that do less, better.
Not because it looks good.
But because it works better.
Simplicity isn’t a style.
It’s a strategy.
Yours should be sharper.