Networking can feel overwhelming—especially in a world where so much of it has moved online. But whether you’re at a virtual event or meeting face-to-face, the key to successful networking is the same: be intentional, be valuable, and follow up. At Presso, we’ve seen first-hand how strategic networking can open doors. Here are four essential tips to help you master the art of building connections.
1. Value Your Network: Connections Over Contacts
Not all networks are created equal. The most successful professionals don’t just collect business cards or LinkedIn connections—they cultivate relationships.
✅ Quality over quantity – A strong, well-connected network is worth far more than a long list of disengaged contacts.
✅ Stay organised – Keep track of your key contacts, who they know, and how you can help each other.
✅ Harness the power of introductions – Connecting two people who can benefit from each other strengthens your entire network.
💡 Pro tip: Use digital networking tools (like Presso!) to keep track of contacts across events and industries.
2. Plan Ahead: Networking With Purpose
Walking into a networking event without a plan is like walking into a supermarket without a shopping list—you’ll leave with things you don’t need and miss the things you do.
✅ Do your homework – Research speakers, attendees, and topics beforehand.
✅ Set clear goals – Are you looking for potential clients? A mentor? Business partnerships? Knowing your objective keeps you focused.
✅ Prepare key talking points – Having a few conversation starters or industry insights ready makes for smoother interactions.
💡 Pro tip: Use event platforms (like Presso!) to see who’s attending and what sessions they’re involved in. A little research goes a long way.
3. Be Open and Flexible: Give Before You Get
The best networkers aren’t just looking for what they can gain—they’re looking for ways to add value to others.
✅ Be a connector – Introduce people who could benefit from knowing each other.
✅ Listen actively – People appreciate genuine interest more than a hard sell.
✅ Stay open-minded – Sometimes, the most valuable connections come from unexpected places.
💡 Pro tip: The more you help others, the more people will naturally want to help you.
4. Follow Up (And Keep Following Up)
Most networking efforts fall apart because of one thing—lack of follow-up. A great conversation at an event means nothing if you never speak again.
✅ Send a follow-up message within 48 hours – A simple “Great meeting you at [event]” goes a long way.
✅ Be persistent (but not annoying) – If someone doesn’t respond, it’s not necessarily a no. Follow up after a few days, then again in a couple of weeks if needed.
✅ Stay in touch – Networking isn’t just about first meetings; it’s about maintaining relationships over time.
💡 Pro tip: Share relevant articles, industry insights, or event invites as an excuse to stay on their radar.
Final Thoughts: Make Networking Work for You
Networking isn’t just about making new contacts—it’s about building relationships that matter. Show up with intention, add value to others, and stay engaged. The more you invest in your network, the more opportunities will come your way.