Finally! A Guaranteed, But 'Weird' New Way for Retail Conference Organisers To Rank #1 On Google - In 90 Days or Less.

Embark on an SEO journey tailored specifically for the unique needs of conference organisers. Dive deep into the enigmatic puzzle of search algorithms and harness cutting-edge strategies to dominate the most competitive and profitable search terms. Results? We stand by them!

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Updated: 30 November, 2023

Dear Conference Organiser ๐Ÿ“…,

If you're on the hunt for a foolproof strategy to ensure your conference website seizes the coveted #1 spot on Google ๐Ÿฅ‡โ€”specifically for the high-stakes search terms in the bustling realm of conferences...

You're in for an enlightening revelation ๐ŸŒŸ.

Here's the essence of it:

The visibility of your conference on Google can propel it to unprecedented heights or let it fade into obscurity ๐ŸŒŒ.

You might argue, "But isn't SEO a relic of the past?"

Did it not perish in the digital wilderness with the updates like Panda and Penguin ๐Ÿง?

Absolutely NOT! โŒ

While the dazzle of LinkedIn, Facebook and Instagram advertisements cannot be brushed aside ๐Ÿ“ฒ...

Truth remains, the zenith of conversion rates...

The premium, gold-standard traffic with unparalleled ROI ๐Ÿš€...

Emerges from Google's organic (unpaid) listings... ๐Ÿ’ก

If your conference isn't visible on Google when professionals and enthusiasts are searching, your efforts might be going in vain ๐Ÿ˜“.

And here's the buzz: SEO is reclaiming its throne! ๐Ÿ‘‘

If your marketing strategy leans heavily on LinkedIn, Instagram, Facebook & Google Ads...

The forthcoming insights might jolt your status quo ๐Ÿ˜ฒ!

Staggering Rise: Google Ads Cost Per Click Swells By 244% In A Mere 4-Year Span! ๐Ÿ’ธ

It's not limited to Google, either.

Facebook's average CPC witnessed a whopping 171% surge in the last year alone ๐Ÿ”.

Predictions? This figure might just double in the imminent future! ๐Ÿ”ฎ

The trajectory of advertising prices is straightforward and relentless... UPWARDS ๐Ÿ“ˆ.

Perhaps, in the past, you've dabbled in SEO, only to be disillusioned by some unscrupulous agencies... ๐Ÿ˜ก

Those that made grand promises but, at best, handed you an inconsequential outcome.

Or, even if they did manage to clinch a spot on Google's first page...

It was probably for obscure search terms that hardly generated any traction ๐Ÿคจ.

Such as "The Retail Summit London 2024".

*sighs* ๐Ÿ™„

These deceptive tactics are just the tip of the iceberg in their playbook of deceit! โ„๏ธ

But here's the pivotal juncture... ๐Ÿ”


Your event deserves top-tier recognition. Dodge outdated SEO techniques and strive for the pinnacle of online visibility. Schedule a strategy session with Presso, and we'll forge an SEO blueprint tailored to your conference's unique essence. In the rapidly changing world of SEO, timing is paramount.

Here is where most SEO companies get it all wrong! ๐Ÿคฆโ€โ™‚๏ธ

They're hooked on rankings, charmed by flashy metrics โœจ, and entirely oblivious to revenue.

Don't misunderstandโ€”rankings and traffic (not to mention flashy metrics) can be mesmerizing...

But if that influx of visitors fails to convert into tangible dollars ๐Ÿ’ต, it's a moot point.

Because, let's be real: you can't deposit rankings into your bank account ๐Ÿฆ, nor can they cover your staff's wages...

They won't foot your operational bills...

And they certainly won't help you upgrade your driveway with a luxurious new Range Rover Sport ๐Ÿš˜.

โ€œDarling, behold! We're #1 on Google!โ€ ๐Ÿฅ‡

*teary-eyed* ๐Ÿ˜ข

So, here's the real tea โ˜•: the ultimate metric of success is the revenue and profit those rankings fetch your venture.

All else is pure distraction.


No matter the tall tales spun by โ€œSEO savantsโ€ or tech "aficionados"...

This is the undiluted truth ๐Ÿ“ข.

Unsugarcoated? Absolutely. Brazen? Maybe. But it's the stark truthโ€”something becoming increasingly rare in the digital din.

It's the dialect of plain speak, now endangered in the agency jungle.

Most agencies seem to have forgotten their mission. More vested in the short-term gains than forging enduring business ties ๐Ÿค.

Anyway! Onto a tangent...

Perhaps you're mulling over...

SEO Doesn't Work Anymore And It's Impossible To โ€œTrickโ€ Google Into Ranking Your Site โš ๏ธ

Maybe you're swayed by the notion that SEO is an insurmountable mountain ๐Ÿ”๏ธ...

Choosing, instead, to hemorrhage cash to Google, LinkedIn and Facebook, banking on their โ€œpredictabilityโ€ ๐Ÿ”„.

Yet, in doing so, you're basically handing over your prime audienceโ€”those actively scouring for your offerings...

Directly to your rivals. Like lambs to the slaughter ๐Ÿ.

Exactly the narrative Google has masterfully crafted for you ๐Ÿ˜ˆ.

Indeed, it's a meticulously choreographed dance. ๐Ÿ•บ

Those ceaseless algorithm tweaks? The dormant pitfalls? They've nudged you into proclaiming...

โ€œSEO? It's just far too complicated!โ€

โ€œMight as well drain my bank account ๐Ÿ’ธ, converting it to fresh $100 bills, and offer it as tribute to the Google gods!โ€ ๐Ÿ™‡โ€โ™‚๏ธ

Here's the twist: even if you've engaged in SEO before, there's a glitch.

And it's monumental. The SEO playbook has undergone a revolution ๐Ÿ”„.

Strategies that once propelled sites to Google's zenith? Today, they might just bury them in digital obscurity in 2023 ๐Ÿšซ.

If you're resting on the laurels of churning out 'stellar 10X content'...

Expecting sky-high rankings? Reevaluate. ๐Ÿค”

Because your trusted โ€œSEO guruโ€? They've potentially transformed your website into an active battlefield ๐ŸŒ‹...

Stay tuned...

Our Services

Choose the path that's right for you.

The Ultimate Whitelabel Experience


Every detail tailor-made for you. With Presso Platinum, you're not just a client; you're a partner. We craft a full-fledged white-label solution uniquely designed for your conference, ensuring your brand shines brilliantly in its own dedicated space. It's the absolute top of digital conference management, where exclusivity meets excellence. Starting at just ยฃ6,000.

I want the ultimate solution

Excellence, Streamlined


Elevate your conference with our proven templates. Presso Gold bridges your vision with our expertise, hosting your conference app on our domain. It's the perfect blend of customisation and convenience, ensuring your attendees have an unforgettable experience without the overheads of a full bespoke solution. Dive into a hassle-free experience. Starting at just ยฃ1,200.

I'll take the gold version

Essential Tools for Perfect Results


Your conference, your creation. With Presso Core, we hand over the reins to you while providing you with the tools and platform to shape your conference and give your attendees the experience they deserve. It's DIY done right, offering flexibility without compromising on quality. Championing affordability with autonomy and easy of use. Starting at ยฃ1 per attendee per day.

I can build it myself

Limited Digital Deep Dive Session

Ever wished you had a clear map for your conference's digital needs? Book a 1-on-1 strategy session with our experts. We'll dive deep into your requirements, answer all your questions, and leave you with a comprehensive digital blueprint. It's a 100%, no-commitment, no pushy sales people talk with one of our advisors. We'll guide you through all the questions you might have about conference technology, wether it's websites, landing pages, ticket sales, SEO or conference apps, we will give you the knowledge so you can make the best decision for your business or upcoming conference.

* Note: We only offer 4 of these sessions every 30 days, as it is a lot of work for our small team. They fill up quickly, so don't miss out and book yours now!

Check Availability & Book Now

โณ It's Just a Ticking Time Bomb Until Google's Crawlers Sniff It Out And Trigger It! ๐Ÿ’ฃ

Vanishing traffic wavesโ€ฆ ๐Ÿ“‰ and erasing your hard-earned rankings off the digital map ๐ŸŒ.

The truth? An astonishing 99% of SEO agencies deploy murky tactics to boost websites; PBNs (Private Blog Networks) being a prime culprit ๐Ÿ•ธ๏ธ.

These are essentially clusters of private blogs that add zero value to the internet. Their sole raison d'รชtre? Planting links pointing to their client sites ๐Ÿ–‡๏ธ.

(A downright underhanded ranking shortcut, if you ask).

Yet, grill an SEO agency about PBNs? Watch them weave a tapestry of tales, vehemently denying itโ€ฆ

For a simple reason: what sane entrepreneur would hire them if they fessed up? ๐Ÿคจ

The allure of PBNs? They're a cost-effective shortcut to propel websites up the SERPs rapidly.

But here's the kicker: when Google's brightest minds ๐Ÿค“โ€” its well-compensated engineering army โ€” sniffs out these rat nests that flagrantly flout their guidelines...

Your site's penalised. Heavily.

Your digital real estate is swiftly zip-locked, earmarked for the virtual morgue ๐Ÿฅ.

Subsequently? Consigned to the oblivion, alongside countless websites that naively tried outsmarting Google ๐Ÿชฆ.

The digital corridors are replete with such fallen warriors โ€” many ensnared by these โ€œblack hatโ€ antics, often inadvertently ๐ŸŒ‘.

It might've had a moment in the sun before, but...

๐Ÿ’ช Google's Ranking Mechanism? It's Now Supercharged! ๐Ÿš€

Today's SEO game demands being at the vanguard of 2023's efficacious tactics ๐ŸŒŸ.

To decisively outmaneuver competitors.

You've got to grasp EVERY nuance, or you risk being pulverised, dispersed by the digital gusts ๐Ÿ’จ.

Having partnered with a myriad of clients across an astonishing 1067 diverse industries and verticals...

Ranking them for THE fiercest of search terms...

Contending against the most formidable, deep-pocketed rivals โ€” in arenas where a mere click can dent you by $193! ๐Ÿ’ธ

In these digital gladiator pits, ranging from humble family businesses to mammoth corporate titans...

We've sculpted a trailblazing, innovative methodology that encompasses...

..The Pinnacle of Traffic Amplification Tactics for Today's Digital Landscape!

Contrary to popular belief, and diametrically opposed to the drivel peddled by most SEO conglomerates and self-proclaimed "gurus"...

We have unearthed strategies that are revolutionary, yet shockingly simple!

Strategies that don't just drive traffic... they unleash a tsunami of targeted, conversion-ready visitors, eager to interact with your brand ๐ŸŒŠ๐Ÿ’ผ.

But here's the catch:

These aren't regurgitated, run-of-the-mill tactics.

No. These are ground-breaking insights we've distilled from real-world battles in the digital trenches โ€” not from an ivory tower theory-crafting session ๐Ÿฐ.

Perhaps you're wondering: Why haven't you heard of these methods before? ๐Ÿค”

Well, the truth is...

...we've been intentionally safeguarding these strategies, using them as our secret weapon to propel our clients to the zenith of the digital domain ๐Ÿš€.

Every business clamors for that coveted top spot on Google, dreaming of the cascade of traffic and conversions that follow. But only a few ever taste that success ๐Ÿพ. The reason? They lack the secret sauce.

But today, for a select few, we're pulling back the curtain and revealing the blueprint ๐Ÿ”.

It's not about merely "gaming" the system or finding shortcuts. It's about understanding Google's core intentions and aligning your digital strategy to match those intents with finesse and precision โš™๏ธ๐ŸŽฏ.

However, we must warn you:

This isn't for everyone.

If you're looking for a magic button or an overnight success story, this isn't for you ๐Ÿ™…. But if you're ready to invest, commit, and partner with us to dominate your digital domain, then read on.


In the competitive landscape of conferences, make sure yours stands out. Sidestep common SEO pitfalls and set your sights on exceptional rankings. Team up with Presso, and we'll deliver a bespoke SEO strategy ensuring your event garners the attention it deserves.

Unlock the Secrets of SEO Mastery! ๐Ÿ—๏ธ

Introducing my groundbreaking book on cutting-edge SEO strategies and untapped techniques! ๐Ÿ“–

If you're serious about climbing the Google ranks and driving unparalleled amounts of organic traffic, this is your roadmap. This isn't just another SEO guide; this is a deep dive into strategies that others gloss over. Let's break down what's inside:

  • ๐ŸŒŸ Decoding Google's Mind: Dive deep into understanding Google's core intentions and how you can align with them for maximum results. ๐Ÿง 
  • ๐ŸŒŸ The Pitfalls of Mainstream SEO: Discover why conventional tactics might be hurting your business and how to avoid getting caught in common traps. โš ๏ธ
  • ๐ŸŒŸ Organic Traffic Tsunami: My step-by-step guide to unleashing waves of targeted visitors to your website, hungry for what you offer. ๐ŸŒŠ
  • ๐ŸŒŸ Demystifying Backlinks: Get the real scoop on the role of backlinks, how to get them right, and why so many get them horribly wrong. ๐Ÿ”—
  • ๐ŸŒŸ Conversions - The Silent King: It's not just about traffic. I'll show you how to turn visitors into loyal customers, maximizing ROI! ๐ŸŽฏ
  • ๐ŸŒŸ SEO in the Era of AI: How machine learning and AI are reshaping SEO, and how you can stay ahead of the curve. ๐Ÿค–
  • ๐ŸŒŸ Avoiding the SEO Charlatans: Equip yourself with knowledge to spot the fakes and avoid scams in the ever-evolving world of SEO. ๐Ÿ•ต๏ธโ€โ™‚๏ธ

And that's just the tip of the iceberg!

But wait, there's more! Along with the book, I'm offering exclusive bonus content, including video walkthroughs, templates, and real-life case studies from successful SEO campaigns. ๐ŸŽ

If you're tired of the generic advice and ready to ascend to SEO greatness, this book is your golden ticket.

Grab your copy now, and embark on a transformative journey to the pinnacle of the digital realm! ๐Ÿš€

Are You Ready to Dive into SEO Mastery?

Don't miss out on these game-changing insights!


Every conference has its distinct flair. Don't let yours get lost in the crowd. Collaborate with Presso, and together, we'll refine and optimise your SEO approach. Opportunities this impactful are rare, so seize the moment.


In a digital landscape filled with generic SEO approaches and lukewarm outcomes, Presso stands as your steadfast partner, committed to driving your event's SEO to unmatched heights.

Introducing our unmatched Premium Rocket Club Guarantee.

Where others tread with ambiguity, hidden fees, and unclear deliverables, Presso shines with unparalleled clarity and integrity. Our pledge is unambiguous: If our SEO strategy doesn't deliver tangible results for your event, we'll refund every centโ€”no strings attached, no hidden conditions. Our confidence stems from a proven track record of excellence in the digital realm.

Your event's online presence isn't just another page on the internet. It's a powerful beacon that leads attendees and stakeholders to an unforgettable experience, and it deserves an SEO strategy crafted with utmost precision and care.

Move forward with unmatched certainty. Our Premium Rocket Club Guarantee ensures a risk-free journey towards unparalleled digital prominence. Why settle for the ordinary when excellence is within reach? With Presso by your side, you're protected from pitfalls and primed for success!

Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What exactly is SEO for retail conference organisers?
SEO for retail conference organisers refers to the optimisation of digital platforms and content related to retail conferences to achieve higher visibility in search engines. This ensures that potential attendees, sponsors, and speakers can easily discover and engage with the event online.
How can SEO enhance the visibility of my retail conference?
SEO strategies target specific keywords and phrases relevant to the retail industry and conference themes. By optimising content, meta tags, and website structure, your conference's online presence can rank higher in search engine results, attracting a larger and more targeted audience.
Why should retail conference organisers prioritise SEO?
The retail industry is competitive, and conferences often compete for attention from potential attendees and sponsors. SEO ensures that your conference stands out in online searches, making it easier for industry professionals to discover and attend your event.
What distinguishes bespoke SEO strategies from generic ones?
Bespoke SEO strategies are tailored to the specific nuances and themes of your retail conference, while generic strategies follow a one-size-fits-all approach. Bespoke strategies consider your conference's unique objectives, target audience, and content, ensuring more effective and relevant optimisation.
What's included in the cost of Presso's bespoke SEO services?
With Presso, your investment covers a comprehensive SEO strategy tailored to your retail conference, ongoing performance monitoring, content optimisation, and regular updates to adapt to changing search engine algorithms. No hidden costs or surprises, just genuine value.
What are the key components of an effective SEO strategy for retail conferences?
An effective strategy should include keyword research, on-page optimisation (like meta tags, content updates, and site structure), off-page efforts (like backlink building), and regular performance monitoring. These components work together to boost your conference's online visibility and reach.
Why choose Presso for retail conference SEO needs?
Presso adopts a collaborative approach, working closely with conference organisers to understand the event's unique requirements. Our strategies are crafted from the ground up, ensuring maximum relevance and effectiveness. We're more than just an SEO agency; we're your digital growth partner.
How does SEO complement other digital marketing tools for retail conferences?
SEO acts as the foundation for all online marketing efforts. Once your retail conference achieves high search engine visibility, other tools like social media marketing, pay-per-click advertising, and email campaigns can drive even more targeted traffic and conversions.
How can I maximise attendee registration and engagement through SEO?
Optimise your content to answer common questions and address topics of interest within the retail industry. Make use of schema markup for events, create engaging meta descriptions, and ensure your registration process is user-friendly. Integrating social sharing tools and leveraging high-quality backlinks can also amplify your SEO efforts and drive more registrations.
How does a customised SEO approach benefit over template-based platforms?
Platforms that deploy generic SEO templates often miss out on nuances specific to retail conferences. In contrast, a customised approach, like what Presso provides, considers every unique detail of your event, ensuring comprehensive optimisation that aligns with your conference's themes and goals.


In today's competitive digital landscape, your retail conference deserves an SEO strategy that's as unique and targeted as your event. Book your complimentary, no-strings-attached SEO strategy session with us today and discover bespoke solutions tailored to elevate your conference's digital presence. Act nowโ€”slots are filling up quickly!